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Advertising Network
Advertising network refers to an infomediary, which serves between a group (network) of web sites (which want to host advertisements) and advertisers which want to run advertisements on those sites. DoubleClick is the most well known advertising network. It can serve advertisements on any of its member sites, and can mine data from users who interact with those sites in order to serve more appropriate advertisements. An advertiser can buy a run of network package, or a run of category package within the network. The advertising network serves advertisements from its ad server, which responds to a site once a page is called. A snipet of code is called from the ad server, that represents the advertising banner.
Similar Matches(Advertising) Banners(Advertising) Banners
Banners are the primary form of advertisements on the web. The standard banner usually appears at the top of a web page, and will link to a target web page, that may be the homepage of the advertiser or a target page developed by the advertiser that is more directly relevant to the message of the banner (a better use). Web advertising can also come in the form of buttons (smaller, usually in the left hand column), interstitial pages, pop-up pages or text advertisements. The IAB has developed banner size standards.
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