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Banner adA graphic ad displayed on a Web page which acts as a hyperlink and takes the user to the advertiser's site when clicked.Similar MatchesBanner exchangeBanner exchangeReciprocal advertising in which two webmasters agree to display each other's banner ads on their respective websites. (Advertising) Banners(Advertising) BannersBanners are the primary form of advertisements on the web. The standard banner usually appears at the top of a web page, and will link to a target web page, that may be the homepage of the advertiser or a target page developed by the advertiser that is more directly relevant to the message of the banner (a better use). Web advertising can also come in the form of buttons (smaller, usually in the left hand column), interstitial pages, pop-up pages or text advertisements. The IAB has developed banner size standards. Banner ExchangeBanner ExchangeA banner exchange program is a program designed to allow marketers to exchange banners (a form of bartering) to enable marketers to promote their sites without the outlay of cash. A program typically allows a marketer to display one advertisement, across the network, for every two advertisements it hosts on its site. Unlike a straight exchange with one entity, exchange programs allow for the possibility for the banner to be displayed on many web sites (those sites that participate in that particular network). The Free Banner Exchange Megalist is a good resource for identifying these exchanges. |
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