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Cold calling
Calling potential new customers in the hope of selling stocks, bonds or other financial products and receiving commissions.
Cold calling
An approach by a salesperson to a prospect (prospective buyer) either by telephone or in person where no previous contact has been made. In the UK, when cold calling in respect of life assurance, pensions and unit trusts, a code of practice must be followed by the salesperson which includes the declaration of the name of the caller and his/her company and the purpose of the call etc.
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