|
|
CTR |
|
|
|
 Home Site Map Add Term Search About Us Contributors |
CTRCTR (Click-Through Rate) is the number of times an advertisement is clicked upon over the number of times the advertisement is served. Typical click-through rates have been declining (a click through rate of 1% would be very high). The click-through rate will determine the cost of an advertising campagn that was based on CPC and CPA.Similar MatchesClearing House Electronic Subregister System (CHESS)Clearing House Electronic Subregister System (CHESS)CHESS is the automatic transfer and settlement system for the majority of Australian Stock Exchange (ASX) listed securities. Electronic public offeringElectronic public offeringAn initial public offering, or new issue of shares, in which the process of applying for shares is handled electronically (via websites).See 'initial public offering'. Stock Exchange Electronic Trading ServiceStock Exchange Electronic Trading ServiceThe automated trading system introduced in 1997 for the largest companies quoted on the main list of the London Stock Exchange. Trades through SETS match buyers and sellers automatically, cutting out the need for a market maker which theoretically means a narrower bid-offer spread. Smaller companies continue to use the SEAQ 'quote' book system, with market makers quoting prices to brokers and trades being done on a semi-automatic rather than fully-automatic basis. Swiss Electronic Bourse (EBS)Swiss Electronic Bourse (EBS)Computer linking system between the former stock exchange trading floors in Zurich, Geneva, and Basel, Switzerland so that trades can be carried out among traders on all three of the trading floors. Act of state doctrineAct of state doctrineThis doctrine says that a nation is sovereign within its own borders, and its domestic actions may not be questioned in the courts of another nation. Further SuggestionsElectronic Queriable CarrierElectronic Data Gathering, Analysis and Retrieval System Electronic depository transfers Electronic Funds Transfer Systems Doctrine of sovereign immunity electronic funds transfer (at point of sale) Mutual exclusion doctrine |
|
|
|