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Digital Products
Digital products are intangible products that can be transferred over a digital network. They have zero copy costs, and users can make perfect copies. The cost structure of digital products (high fixed costs that are sunk, and tending towards zero marginal costs) in conjunction with the above features changes the economics of digital products vs. traditional goods.
Similar MatchesProtected investment productsProtected investment products
Protected Investment Products, or 'PIPs' are designed to give you a guaranteed return on your investment but at the same time to give you the opportunity to benefit from rises in the stock market. The 'protected' return might, for instance, be 4.5% per year fixed for 5 years. Even if the product's underlying index performs badly, you will receive that return. If the index performs better than the minimum return, you get a bonus payment at the end of the period. The PIPs offered by financial institutions vary according to the level of protected return, the underlying index, the terms of the bonus, and the duration of the investment. Some aim for 'safety first'; others are geared towards greater upside. In general, though, they will appeal to medium term investor who want to avoid being completely exposed to the gyrations of the stock market.
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