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Email marketing |
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Email marketingEmail communications sent to customers and potential customers in order to achieve a marketing objective (promoting a particular offer, developing customer loyalty, generating repeat business, etc.).Similar MatchesPermission MarketingPermission MarketingPermission Marketing refers to a communications process, between the marketer and the consumer, that the consumer gave "permission" to the marketer to participate. This is becoming more common with the web, as consumers "opt-in" to a mailing list from a company's web-site. This allows the marketer to develop an ongoing dialog, in order to build a positive relationship and communicate messages relevant to the marketer's product. Product information, combined with additional incentives (prizes or other rewards) are usually used. Seth Godin has pioneered this area. Network MarketingNetwork MarketingSee MLM Relationship marketingRelationship marketingA long-term approach to marketing that consists of a series of different communications with a potential or existing customer over a period of time. Usually the communications are customized or tailored to the customer based on their purchasing actions (or inaction). Marketing mixMarketing mixThe combination of approaches and strategies through which a company achieves sales. Permission marketingPermission marketingObtaining permission in advance to send promotional emails to prospective customers. Further SuggestionsStudent Loan Marketing Association (SLMA)Referral marketing Viral marketing Guerrilla marketing Marketing board Orderly Marketing Arrangement |
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