Email marketing

 

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Email marketing

Email communications sent to customers and potential customers in order to achieve a marketing objective (promoting a particular offer, developing customer loyalty, generating repeat business, etc.).



Similar Matches

Guerrilla marketing

Guerrilla marketing

Using original and unconventional methods to achieve marketing goals (a term originated by Jay Conrad Levinson).


Viral marketing

Viral marketing

(or referral marketing) - a marketing strategy in which people are encouraged to pass on articles, special offers, ezines, e-books, etc. to their friends and colleagues who might be interested.


Marketing board

Marketing board

A form of state trading enterprise, a marketing board typically buys up the domestic supply of a good and sells it on the international market.


Permission marketing

Permission marketing

Obtaining permission in advance to send promotional emails to prospective customers.


Relationship marketing

Relationship marketing

A long-term approach to marketing that consists of a series of different communications with a potential or existing customer over a period of time. Usually the communications are customized or tailored to the customer based on their purchasing actions (or inaction).


Further Suggestions

Permission Marketing
Referral marketing
Student Loan Marketing Association (SLMA)
Marketing mix
Orderly Marketing Arrangement
Network Marketing


 
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