Email marketingEmail communications sent to customers and potential customers in order to achieve a marketing objective (promoting a particular offer, developing customer loyalty, generating repeat business, etc.).
Student Loan Marketing Association (SLMA)Student Loan Marketing Association (SLMA)
A publicly traded corporation established by federal action that increases availability of educational loans by guaranteeing student loans traded in the secondary market. Also known as Sallie Mae.
Referral marketingReferral marketing
See viral marketing
Network MarketingNetwork Marketing
Relationship marketingRelationship marketing
A long-term approach to marketing that consists of a series of different communications with a potential or existing customer over a period of time. Usually the communications are customized or tailored to the customer based on their purchasing actions (or inaction).
Marketing mixMarketing mix
The combination of approaches and strategies through which a company achieves sales.
Further SuggestionsOrderly Marketing Arrangement