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Email marketing |
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Email marketingEmail communications sent to customers and potential customers in order to achieve a marketing objective (promoting a particular offer, developing customer loyalty, generating repeat business, etc.).Similar MatchesMarketing boardMarketing boardA form of state trading enterprise, a marketing board typically buys up the domestic supply of a good and sells it on the international market. Permission MarketingPermission MarketingPermission Marketing refers to a communications process, between the marketer and the consumer, that the consumer gave "permission" to the marketer to participate. This is becoming more common with the web, as consumers "opt-in" to a mailing list from a company's web-site. This allows the marketer to develop an ongoing dialog, in order to build a positive relationship and communicate messages relevant to the marketer's product. Product information, combined with additional incentives (prizes or other rewards) are usually used. Seth Godin has pioneered this area. Referral marketingReferral marketingSee viral marketing Network MarketingNetwork MarketingSee MLM Guerrilla marketingGuerrilla marketingUsing original and unconventional methods to achieve marketing goals (a term originated by Jay Conrad Levinson). Further SuggestionsOrderly Marketing ArrangementRelationship marketing Permission marketing Marketing mix Viral marketing Student Loan Marketing Association (SLMA) |
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