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Goodwill |
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GoodwillThe value of a business to a purchaser over and above its net asset value. It reflects the value of intangible assets like:reputationbrand namegood customer relationshigh employee moraleand other factors which improve the company's business.Goodwill is normally given a value in a company's balance sheet, but is depreciated over a period of time.GoodwillExcess of purchase price over fair market value of net assets acquired under the purchase method of accounting.Goodwill |
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