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Hits
Hits refer to the number of files served when users access a web page. Total hits for a page will therefore equal the number of times the page is accessed X the number of files included on a page. Thus a page that includes one graphic file will serve two files when it is accessed; the html file of the page, and the image file the page calls. This is a metric that is often misused when media quote the activity a web page receives. (To double the number of hits, simply double the number of files the page includes.) Better metrics include impressions and page views.
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