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Interstitial Pages
Interstitial pages are a form of advertisement on the web that appears between web pages that the user requests. Thus when a user elects to enter or exit a web-site, a page appears with its advertisement, in place of the requested page, the user then needs to select from that page to receive the page requested (or the advertisement page will disappear after a fixed time). This is a form of interruption advertising (similar to broadcast models) but this form of web advertising breaks information design rules, as the user had a certain set of expectation when making the page selection, the interstitial page did not match the expectation. Interstitial advertisements are a form of web advertising, other forms include banner advertisements, pop-up advertisments, text advertisements and advertising buttons.
Similar MatchesInterstitialInterstitial
(or transitional ad) - an ad, often in rich media format, that appears between Web pages or browser windows as a visitor navigates a website and which appears before the next page can be viewed.
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