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Marketing board |
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Marketing boardA form of state trading enterprise, a marketing board typically buys up the domestic supply of a good and sells it on the international market.Similar MatchesOrderly Marketing ArrangementOrderly Marketing ArrangementAn agreement among a group of exporting and importing countries to restrict the quantities traded of a good or group of goods. Since the impetus normally comes from the importers protecting their domestic industry, an OMA is effectively a multi-country VER. Network MarketingNetwork MarketingSee MLM Permission MarketingPermission MarketingPermission Marketing refers to a communications process, between the marketer and the consumer, that the consumer gave "permission" to the marketer to participate. This is becoming more common with the web, as consumers "opt-in" to a mailing list from a company's web-site. This allows the marketer to develop an ongoing dialog, in order to build a positive relationship and communicate messages relevant to the marketer's product. Product information, combined with additional incentives (prizes or other rewards) are usually used. Seth Godin has pioneered this area. Email marketingEmail marketingEmail communications sent to customers and potential customers in order to achieve a marketing objective (promoting a particular offer, developing customer loyalty, generating repeat business, etc.). Marketing mixMarketing mixThe combination of approaches and strategies through which a company achieves sales. Further SuggestionsReferral marketingViral marketing Permission marketing Relationship marketing Guerrilla marketing Student Loan Marketing Association (SLMA) |
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