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Marketing mix |
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Marketing mixThe combination of approaches and strategies through which a company achieves sales.Similar MatchesMarketing boardMarketing boardA form of state trading enterprise, a marketing board typically buys up the domestic supply of a good and sells it on the international market. Network MarketingNetwork MarketingSee MLM Viral marketingViral marketing(or referral marketing) - a marketing strategy in which people are encouraged to pass on articles, special offers, ezines, e-books, etc. to their friends and colleagues who might be interested. Guerrilla marketingGuerrilla marketingUsing original and unconventional methods to achieve marketing goals (a term originated by Jay Conrad Levinson). Permission MarketingPermission MarketingPermission Marketing refers to a communications process, between the marketer and the consumer, that the consumer gave "permission" to the marketer to participate. This is becoming more common with the web, as consumers "opt-in" to a mailing list from a company's web-site. This allows the marketer to develop an ongoing dialog, in order to build a positive relationship and communicate messages relevant to the marketer's product. Product information, combined with additional incentives (prizes or other rewards) are usually used. Seth Godin has pioneered this area. Further SuggestionsStudent Loan Marketing Association (SLMA)Orderly Marketing Arrangement Email marketing Relationship marketing Permission marketing Referral marketing |
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