|
|
Marketing mix |
|
|
|
 Home Site Map Add Term Search About Us Contributors |
Marketing mixThe combination of approaches and strategies through which a company achieves sales.Similar MatchesNetwork MarketingNetwork MarketingSee MLM Email marketingEmail marketingEmail communications sent to customers and potential customers in order to achieve a marketing objective (promoting a particular offer, developing customer loyalty, generating repeat business, etc.). Permission marketingPermission marketingObtaining permission in advance to send promotional emails to prospective customers. Orderly Marketing ArrangementOrderly Marketing ArrangementAn agreement among a group of exporting and importing countries to restrict the quantities traded of a good or group of goods. Since the impetus normally comes from the importers protecting their domestic industry, an OMA is effectively a multi-country VER. Relationship marketingRelationship marketingA long-term approach to marketing that consists of a series of different communications with a potential or existing customer over a period of time. Usually the communications are customized or tailored to the customer based on their purchasing actions (or inaction). Further SuggestionsGuerrilla marketingStudent Loan Marketing Association (SLMA) Referral marketing Viral marketing Permission Marketing Marketing board |
|
|
|