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Network Marketing |
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Network MarketingSee MLMSimilar MatchesOrderly Marketing ArrangementOrderly Marketing ArrangementAn agreement among a group of exporting and importing countries to restrict the quantities traded of a good or group of goods. Since the impetus normally comes from the importers protecting their domestic industry, an OMA is effectively a multi-country VER. Viral marketingViral marketing(or referral marketing) - a marketing strategy in which people are encouraged to pass on articles, special offers, ezines, e-books, etc. to their friends and colleagues who might be interested. Marketing mixMarketing mixThe combination of approaches and strategies through which a company achieves sales. Referral marketingReferral marketingSee viral marketing Permission MarketingPermission MarketingPermission Marketing refers to a communications process, between the marketer and the consumer, that the consumer gave "permission" to the marketer to participate. This is becoming more common with the web, as consumers "opt-in" to a mailing list from a company's web-site. This allows the marketer to develop an ongoing dialog, in order to build a positive relationship and communicate messages relevant to the marketer's product. Product information, combined with additional incentives (prizes or other rewards) are usually used. Seth Godin has pioneered this area. Further SuggestionsMarketing boardStudent Loan Marketing Association (SLMA) Permission marketing Relationship marketing Email marketing Guerrilla marketing |
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