Open Rate


 

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Open Rate

A measure of how many people actually opened (and presumably read) an email message, for instance an ezine or emails sent as part of a direct email marketing campaign. The open rate is usually expressed as the percentage of recipients.



Similar Matches

Open book

Open book

See: Unmatched book


Marginal propensity to save

Marginal propensity to save

The fraction of a change in income (or perhaps disposable income) that is saved.


Open ended investment company

Open ended investment company

'OEICs' are hybrid investment funds that have some of the features of an investment trust and some of a unit trust.Like investment trusts, OEICs are companies that issue shares on the London Stock Exchange, and which use the money raised from shareholders to invest in other companies. Unlike investment trusts, they are open-ended which means that when demand for the shares rises the manager just issues more shares. With an investment trust, if demand exceeds supply, the response may be a rise in the share price.The price of OEIC shares is determined rather differently. More like a unit trust, in fact, with the key factor being the value of the underlying assets of the fund. But in contrast to unit trusts, there is no bid/offer spread with OEICs, so the price of the shares should be the same whether you are buying or selling.OEICs are popular on the continent but were only launched in the UK in 1997. There are around 300 up and running, with a wide range of investment objectives. You can put an OEIC into an ISA.


Buy on opening

Buy on opening

Buying at the beginning of a trading session at a price within the opening range.


Opening Bank

Opening Bank

A bank which establishes a letter of credit.


Further Suggestions

Open-economy multiplier
Average propensity
Open outcry
Open
Open Policy
Are you open?
Open repo
Open end fund
Open end mortgage
On the opening order
Open End Mortgage
Open position
Opening Automated Report Service
Marginal propensity
Openness
Market opening
open outcry
Open position
Import propensity
Open market operation
Open depending on the floor
Opening transaction
Open (good till cancelled) order (GTC order)
At the opening order
Opening sale


 
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