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Privacy policy
A detailed statement of a company's policy and practices regarding the handling and use of personal information supplied by site visitors and mailing list subscribers.
Similar MatchesPrivacyPrivacy
Due to the need to disclose data during transactions (unless for cash or smart card transactions), privacy can be compromised. An individual's Rights to Privacy is becoming more of an issue as businesses are increasingly able to gather data and use data for multiple purposes. With the internet, privacy issues are exacerbated, as data is not only captured more easily during transactions, but data gathering is not exclusive to transactions (sites can track your movements etc.). The customer should better understand four things with respect to data tranfer:How data is gathered?What data is gathered?When data is gathered?How data is being used subsequent to gathering? These issues (data gathering by cookies for example) and data usage (using data for own business, reselling data to gain additional revenue streams, combining data from multiple sources to create new sets of information) are increasingly unknown to customers. This uncertainty can lead customers to avoid transactions in the first place (and therefore compromize an individual's freedom). TRUSTe and similar organizations are evolving to help establish standards in data gathering and usage. Junkbusters is a useful site to learn more about your privacy rights. Aside from the need to offer data as part of a transaction, another issue with respect to privacy is the ability for "outsiders" to view data that was not intended for them (either data that is stored or in transit). Cryptography is the science that is designed to protect information from those with whom it is not intented.
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