|
|
Referral marketing |
|
|
|
 Home Site Map Add Term Search About Us Contributors |
Referral marketingSee viral marketingSimilar MatchesGuerrilla marketingGuerrilla marketingUsing original and unconventional methods to achieve marketing goals (a term originated by Jay Conrad Levinson). Email marketingEmail marketingEmail communications sent to customers and potential customers in order to achieve a marketing objective (promoting a particular offer, developing customer loyalty, generating repeat business, etc.). Student Loan Marketing Association (SLMA)Student Loan Marketing Association (SLMA)A publicly traded corporation established by federal action that increases availability of educational loans by guaranteeing student loans traded in the secondary market. Also known as Sallie Mae. Permission MarketingPermission MarketingPermission Marketing refers to a communications process, between the marketer and the consumer, that the consumer gave "permission" to the marketer to participate. This is becoming more common with the web, as consumers "opt-in" to a mailing list from a company's web-site. This allows the marketer to develop an ongoing dialog, in order to build a positive relationship and communicate messages relevant to the marketer's product. Product information, combined with additional incentives (prizes or other rewards) are usually used. Seth Godin has pioneered this area. Marketing mixMarketing mixThe combination of approaches and strategies through which a company achieves sales. Further SuggestionsMarketing boardViral marketing Orderly Marketing Arrangement Relationship marketing Network Marketing Permission marketing |
|
|
|